America’s No. 1 Pretzels with America’s Favorite Pastime

LGA helped Snyder’s of Hanover own and celebrate National Pretzel Day on April 26 through an eight-city integrated activation that sampled the brand’s popular Pretzel Pieces around baseball stadiums and reached millions of people with the #PretzelBaby message. The team utilized earned, owned and paid tactics to garner more than 250 million impressions.

80K

bags of pretzels

8 MLB players

on Twitter and Instagram

286

media placements