High-performance drywall and a highly engaged audience

In order to reach a more qualified, national audience online with the high-performance PURPLE drywall message, the team partnered with five popular DIY, home renovation influencers. The influencers came to Charlotte for a two-day immersion tour hosted by TV Host, Interior Design Expert and PURPLE Spokesperson Anitra Mecadon and completed their own projects with PURPLE after they returned home. This campaign provided PURPLE with five online brand ambassadors – people who would tell the products’ stories in the context of experience and projects.

238K

highly qualified, engaged impressions

4 percent

engagement rate

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