NC Rallies a Response to Hurricane Florence

When Hurricane Florence hit the Carolinas, Visit North Carolina responded with #CAREolinas, a unifying movement to connect and amplify recovery efforts in both states among their most loyal fans and travelers. Within three days, #CAREolinas went from an Instagram post to a rallying cry of support and goodwill fueled by a fundraising T-shirt, dedicated website, Facebook group and high-profile partnerships including the Carolina Panthers.

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PR/Crisis Communications - Platinum Adrian Award
Charlotte AAF Awards - Gold Award



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