SETTING A NEW BAR FOR PGA CHAMPIONSHIP SUCCESS

LGA’S public relations strategy made the 99th PGA Championship at Quail Hollow Club the most successful in history. Throughout the two years leading up to the Major tournament, the team kept the local, regional and national media audience engaged from well before the first tee shot up through the final putt.

17.4B

media impressions

$38.5M

publicity value

14K+

earned media stories

2017 PGA Championship