Sometimes brands need to go off and find themselves, too
Consumers want to know who your brand is – a question that’s easier to ask than answer. We help you develop a strong brand identity and communications strategy so that you can confidently answer that question both internally to stakeholders and externally to audiences.
We start with an analysis of the landscape and competitive marketing and sales communications to be able to differentiate in markets that are increasingly crowded and unfocused.
Brand Platform Development
In tandem with competitive review, we use articulation sessions and research to help define your brand platform and promise, and develop communications like key messaging and elevator speeches.
Strategic Planning & Development
Our communications plans are aspirational in their key messaging potential, not your budgets, timing and resources. Our planning can cross advertising, digital, public relations, sales and beyond.
We love research. In-depth interviews (IDIs), focus groups and quantitative data analysis are just a few of the ways we dig into your brand, your category and your consumers.