Vice President / Director of Brand Strategy
What gets you excited to come to work each day?
Every day is a little different (or a lot). One day I’m writing a creative brief for a snack food manufacturer, the next day I’m building a marketing plan for a global accounting firm and then I’m overhauling brand architecture for a healthcare company with 120 disparate sub-brands. No matter what I’m doing, I love the challenge of connecting all the dots and tying everything back to a brands objectives and opportunities. And the fact I’m always learning something new about our clients’ industries.
What do you wish people knew about your job?
The best strategies (business, brand or communications) aren’t obvious beforehand, but they seem that way after they are identified.
What drew you to LGA?
The people. LGA is comprised of a genuinely nice group of people who work hard and respect each other. It is refreshing.