What brands do you admire, and why?
Movie studio A24 – they pick cool projects and market them creatively. Airbnb, not only for defining a category but for proactively leaning into their potential weaknesses to market them as strengths. And John Lewis, because I look forward to that holiday campaign every year.
What drew you to LGA?
I’ve lived and worked all over, and it’s always easy to identify the best of the best before you get to a new city by whose name is consistently being brought up. Before I even got to Charlotte, I’d lost track of how many people told me LGA was the place to work and the group to work with.
Where do you find your inspiration?
Bruce Springsteen, National Geographic Traveler, and the international aisle of American supermarkets. Exclusively.