Vice President / Management Supervisor
What do you wish people knew about your job?
How nerdily cool it is how I get to combine creative and analytical work every single day. I hate using the terms “right brain” and “left brain” but I really get to use both, interacting with brilliant creative minds and considering brand strategy while also exerting some much-desired control when managing budgets and preparing presentations.
What drew you to LGA?
I grew up in a smaller place where my dad ran a small business, so part of what drew me to LGA was this unique combination of family ownership and character with really strong, leading clients and some of the smartest people I can imagine being around. It’s the total package, without being huge – a personal, relatable place with all the opportunities to do great work.
What brands do you admire, and why?
I love how Subaru taps into insights and emotions of their audience, and maintains brand consistency interwoven with that emotion. They do a beautiful job of communicating what their brand means and what motivates that amazing brand loyalty they have.
Another obvious answer is Google. When you think about how pervasive the brand is and how much we interact with it on a daily basis, it’s staggering, and even though it could be the digital 800-pound gorilla, its advertising hits personal, emotional notes and it seems to grow with purpose.