What drew you to LGA?

LGA redefines the phrase, “Small But Mighty.” This agency has a special way of feeling intimate, familial and inviting while strategically and brilliantly taking on clients and projects of great scale and magnitude. Everyone adheres to an unspoken, open-door policy which allows you to simultaneously chat about your day and concoct the next great idea. LGA has built a revered reputation for itself and continues to raise the Queen City’s standard with its innovative and fearless approach to client work.

What do you wish people knew about your job?

As the world of PR evolves, so do we, taking what we learn with us. To put it metaphorically, we get to wear all the hats – and when a hat goes out of style, we hang it up in the closet because you never know when you’ll need to pull it out again (hello 80’s bucket hats).

What brands do you admire and why?

Ben & Jerry’s – because rather than stay silent and produce flavor after flavor of delicious ice cream, its leaders push back against social injustice/incentivize sustainable manufacturing and produce flavor after flavor of delicious ice cream. Chewy – because if they send you the wrong item they tell you to donate it to your local shelter. Amazon – because in addition to its convenient delivery system, the company is dedicated to the future of our climate, pledging net zero carbon across the board and investing in renewable energy and sustainable packaging. Patagonia – because it understands its audience and puts them first, by taxing itself for environmental sustainability and suing climate deniers. What do all of these have in common? They think long-term and they understand that to become long-term, you have to make a name for yourself today.