What brands do you admire, and why?

I have such respect for brands who have become so thoroughly indoctrinated into daily culture that there is no distinction between the name and the item or action itself. Think Kleenex versus tissue, Ziploc versus plastic bag, Crock Pot versus slow cooker or brands that have managed to transition from noun to verb like “Google,” “Swiffer,” or “Xerox.” At some point, a bunch of people were in a room brainstorming names that at the time meant nothing – and now, that nonsensical collection of letters universally represents something.

What gets you excited to come to work each day?

As a pop culture junkie, I love that advertising is such an intrinsic part of our understanding of history, trends, trivia, and so on. We reminisce on the past, in part, by recalling the major ad campaigns of the day – spots like Apple’s “1984,” Coke’s “Mean Joe Greene,” or Tootsie Roll’s “How Many Licks?” Every day I come to work I have the opportunity to impact culture and how we will look back at this time in the future.

What drew you to LGA?

With several Luquires working in the building, there is an undeniable family feel to LGA. This group of people works incredibly hard, but also cares very much about each other’s well-being and success, both in and out of the office. Quality of life and quality of work go hand in hand here – making each that much better because of it.