The ways in which marketers connect with their audiences continue to change at an astonishing rate. New methods for delivering messaging, listening to customers and evaluating effectiveness are emerging almost daily.

To help LGA and its clients navigate this constantly evolving world, we’re excited to announce two key appointments to our leadership team.

Gretchen Voth, a 14-year LGA veteran, has been named SVP, Director of Emerging Solutions. In this newly created role, Gretchen is tasked with making sure LGA is always exploring “what’s next” and figuring out how it can impact our clients’ business by researching and implementing new tools and techniques, such as the use of influencers and the rise of voice search.

In addition, Lisa Purpura has joined LGA as VP, Media Director, bringing an advanced analytics background to the agency’s media capabilities. Applying her extensive agency experience working at shops such as VML, Havas, Cramer-Krasselt, 22Squared and DDB, Lisa will be a driving force in developing creative media solutions that amplify campaign messaging and strategy while delivering measurable results.

In addition to their specific job duties, Gretchen and Lisa will also serve as part of our eight-person leadership team, which helps guide day-to-day operations as well as charting the agency’s strategic direction. No doubt their eye for “what’s next” will come in handy here as well.