LGA has enhanced its digital and B2B public relations capabilities with the hiring of former KPMG PR professional Michael Adorno.
In his new role, Mike will be responsible for the strategic development of creative, fully integrated and highly impactful campaigns for several LGA clients.
Mike brings 11 years of experience in PR and corporate media relations, including serving as associate director of corporate communications at Big Four accounting and advisory firm KPMG. During his time at KPMG, Mike executed proactive and reactive media relations, developed integrated communications projects uniting digital, marketing and public relations, and provided strategic counsel for the company’s cybersecurity, infrastructure and advisory leadership practices.
Prior to KPMG, Mike served as director of public relations at The Corcoran Group, one of New York’s largest residential real estate firms, where he implemented media relations campaigns on a national and regional level, created original social media content and conducted original and quantitative data-driven research.
“The rapid pace of economic development in Charlotte, especially in the financial and real estate sectors, presented an opportunity to add more depth and breadth to our team,” said Barry Finkelstein, senior vice president / director of public relations at LGA. “Mike’s expertise in financial and B2B media relations, coupled with his advanced skills in content delivery and digital PR, will be a tremendous asset to our current clients and help position us to create new opportunities for other world-class companies throughout the region.”